1-800Flowers For Disney
Photo Direction, Creative Direction, Branding
I conceptualized and directed the launch of the Disney collection for 1-800-Flowers, bringing the colorful magic of Disney to the product lineup. This involved providing both photo direction and art direction, ensuring the visuals captured the vibrant and whimsical spirit of Disney. The project marked the launch of a new line of products on the 1-800-Flowers website and established a strong, ongoing partnership with Disney. The launch consisted of a teaser phase and launch phase, which helped to grow the brands customer database with email and SMS sign-ups, alerting customers of the products arrival date.
Year
2023
Client
1-800Flowers
impact
Successful Launch: The new Disney collection was well-received, driving significant customer interest and engagement.
Brand Partnership: Established a strong partnership between 1-800-Flowers and Disney, opening opportunities for future collaborations.
Customer Engagement: Enhanced the brand’s appeal to a broader audience, especially Disney fans, through visually captivating and magical product offerings.