1-800Flowers X Draftkings
Creative Direction, Branding
For 1-800-Flowers, I led a groundbreaking collaboration with DraftKings, marking the first partnership of its kind for both brands. This Valentine’s Day campaign included the creation of digital assets for both brands. Central to the campaign were time-boxed offers leading up to Valentine’s Day and a sweepstakes, offering customers a chance to win an exclusive cash prize. This significantly heightened engagement and customer interest. After completing creative concepts, I directed a team of designers in creating offer iterations that would be swapped for both brands, creating a seamless urgency-driven campaign. The visuals emphasized the synergy between the romance of red roses and the excitement of sports betting, creating an engaging customer experience.
Year
2023
Client
1-800Flowers
impact
This collaboration not only boosted customer interaction and sales but also expanded the audience reach for both 1-800-Flowers and DraftKings. By leveraging the strengths of both brands, the campaign drove a substantial increase in online traffic and customer participation, positioning 1-800-Flowers as an innovative leader in celebratory floral arrangements.