1-800Flowers EMail Redesign
Creative Strategy, Design, Development
I led the redesign of email marketing components for 1-800-Flowers, creating a streamlined Figma based design system to improve efficiency and design consistency. The new system allows designers to use plug-and-play functionality, enabling the quick creation of modular and dynamic emails. This approach aimed to speed up production, enhance the visual appeal, and increase engagement with more personalized and interactive email content.
Year
2024
Client
1-800Flowers
impact
Efficiency: Reduced email production time by over 50%. One designer can now produce the same number of emails in 2 days that previously took a team of three a week to produce.
Consistency: Ensured brand consistency across all email communications.
Engagement: Improved click-through and open rates due to more visually appealing and dynamic email designs.