gametime™ for 1-800Flowers
Photo Direction, Creative Direction, Branding
For 1-800-Flowers, I led the “Game Time” campaign, the brands first product partnership with top 9 teams of the NFL and NCAA. This project featured vibrant floral arrangements integrated into a football-themed visual narrative, spanning photography and digital assets to create a cohesive and engaging experience for football fans. The visuals showcased branded vases with colorful floral arrangements in a game day setting, emphasizing the joy of home-viewing experiences. In concepting for this project I utilized AI to create visual mockups for the photo team’s reference, ensuring an accurate portrayal of my idea to help the team deliver the right results on first execution.
Year
2023
Client
1-800Flowers
impact
The “Game Time” campaign significantly boosted engagement and sales for 1-800-Flowers during the NFL and NCAA seasons. By tapping into the enthusiasm of football fans and providing a visually captivating and thematic product offering, the campaign successfully resonated with the target audience. This initiative not only enhanced brand visibility but also positioned 1-800-Flowers as a go-to source for celebratory and seasonal floral arrangements to customers outside of the brand’s normal target audience, driving a notable increase in both online traffic and customer purchases.