Palo Alto Networks @ Afrotech
Creative Direction, Brand Design, Design Consultant
For this project I was commissioned to develop the creative vision and assets for Palo Alto Networks—a global leading cybersecurity company. This was their first ever appearance at AfroTech, (the world’s largest Black tech conference), and they needed a comprehensive creative campaign.
For this project, I created social media assets, branded merchandise, and campaign collateral for internal and external communications, as well as on-site displays. The campaign centered around the theme “Black. Driven. and Securing the Future,” aligning with Palo Alto Networks’ brand messaging and mission.
Year
2022
Client
Palo Alto Networks
impact
This campaign not only boosted social media interaction and shares but also had a lasting impact on the brand's online visibility. The well-received merchandise helped solidify the brands presence at the conference and also served as a special keepsake for team members to cherish this memorable event. By maintaining consistent messaging and design throughout the conference, Palo Alto Networks effectively showcased its unwavering dedication to diversity and innovation, leaving a lasting impression on the audience and further solidifying its brand positioning.
*This campaign has been so impactful that Palo Alto Networks has adopted it as their annual initiative for AfroTech’s global conference for the past 3 years, consistently reaching over 40,000 attendees each year.